THE HIDDEN COST

Selling without a system costs more than it looks.

Scattered data, slipped follow-ups and hand-built lists quietly hold back what your team can sell.

Book a First Consultation See What We Build
?
Sheets
Inbox
Notes
Calls
In your head

Data in five places

Nobody sees the whole pipeline at once.

Touch 1Touch 2MissedGone quiet

Follow-up that slips

The deal isn't lost to a competitor. It's lost to a busy week.

7xmore likely to qualify a lead when the first reply comes within the hour. Harvard Business Review, 2011
Build the list
Find the contacts
Write the emails
Log the activity

Prospecting by hand

Hours that should go on buyers go on admin.

WHAT THE RESEARCH SAYS

Automation gives time back. Most teams never spend it well.

The efficiency gains are real. The advantage goes to the teams that turn the saved time into selling.

THE PROBLEM
28%

of the working week is spent actually selling. The rest goes on deal management, data entry and other tasks.

Salesforce State of Sales, 2023
TIME BACK
4.8hrs a week

Average time AI saves each seller, every week.

Gartner, May 2026
THE GAP
72%

of sales organisations are not putting that saved time back into high-value selling.

Gartner, May 2026
THE WIDER PICTURE
3x

faster revenue-per-employee growth in the industries most exposed to AI (27% against 9%, 2024).

PwC Global AI Jobs Barometer, 2025
“Sales productivity does not stall because reps forget how to sell; it stalls because the system quietly caps them.”
Dan Gottlieb, VP Analyst, Gartner Sales

Sources: Salesforce State of Sales 2023 (7,775 sales professionals in 38 countries, surveyed August to September 2022). Gartner press release, 19 May 2026 (survey of 210 chief sales officers and senior sales leaders, January to February 2026). PwC 2025 Global AI Jobs Barometer (close to a billion job ads and thousands of company financial reports, to the end of 2024). Harvard Business Review, The Short Life of Online Sales Leads, 2011 (2,241 US companies tested). These are broad samples: they show the direction of travel, not a promise for any one business.

So we build the system that puts the saved time to work.
WHAT WE BUILD

Everything flows into one place.

We connect what you already use. No rip-and-replace.

WHAT YOU HAVE NOW
Spreadsheets
Email inboxes
Notes and memory
Calls and messages

Light CRM

Fed by automated prospecting: target lists, contact research, follow-up sequences

Sales Manager Operating System

Know what to work on first

THE RESULT

Your Sales Manager Operating System

Every morning, one screen that tells you who to call, who to chase and which deal needs you, with every deal scored on MEDDPICC.

Sales Manager Operating System ILLUSTRATIVE
Today
Pipeline
Accounts
Sequences
Target lists
Good morning. Here's today.
Needs action today
CALLS
New inbound lead
Discovery call, prep ready
FOLLOW-UPS
Proposal sent, no reply
Sequence touch scheduled
DEALS NEEDING YOU
Close date passed
Single-threaded, MEDDPICC 3/8
PIPELINE BY STAGEEVERY DEAL SCORED ON MEDDPICC
DISCOVERY2 deals
Distribution co.3/8
MEDDPICC
Next: meet the Economic buyer
Software firm4/8
MEDDPICC
Next: map the Decision process
PROPOSAL2 deals
Professional services5/8
MEDDPICC
Next: win a Champion
Manufacturer6/8
MEDDPICC
Next: check the Competition
NEGOTIATION2 deals
Logistics group7/8
MEDDPICC
Next: start the Paper process
Medical supplier5/8
MEDDPICC
Next: confirm the Decision process
M MetricsE Economic buyerD Decision criteriaD Decision processP Paper processI Identify painC ChampionC Competition
HOW IT WORKS

Diagnose. Build. Keep building.

Every engagement starts small and earns the next step.

earns the next step
earns the next step
01

Sales Diagnostic

How fast you close, measuredWhat holds sales back, in euro2 weeks
You get the part to build first
02

30-Day Build

Link your toolsSet up your CRM and Today screenAutomate the adminTrain your team
You get a Sales OS your team runs
03

Fractional GTM Engineer

Monthly · a part-time engineer for your sales system
Add the next pieceWeekly deal-speed check-inFine-tune as you grow
You get a system that stays sharp
PRICING

Start small. Step up when it pays.

Fixed prices in euro, for companies up to about EUR 10m revenue. Above that, we scope it on the call.

STEP 1 · DIAGNOSE
Sales Diagnostic
EUR 2,750
2 weeks
  • •How long deals take to close and how many you win, worked out from your own deals
  • •The one thing holding your sales back, costed in euro a year
  • •The part to build first, with one weekly number that proves it works
Book a First Consultation
STEP 2 · BUILD
30-Day Build
EUR 8,500
4 weeks
EUR 7,000 after the Diagnostic
  • •Built in your own systems, with your team using it without me in the room
  • •One weekly number you can watch from week one
  • •How fast deals close, measured again at least 21 days after it goes live
Book a First Consultation
STEP 3 · KEEP BUILDING
Fractional GTM Engineer
EUR 2,250 a month
3-month minimum
  • •The next part of the system, added and bedded in
  • •A weekly review with you of how fast deals are moving
  • •Tuning what's live as your team and market change
Book a First Consultation
WHO IT'S FOR

Made for teams that sell.

Business owners

See what sales is producing without chasing updates.

Individual sellers

Admin, research and follow-up handled, so you can sell.

Construction

Specialist subcontractors, and SaaS companies selling into the sector.

WHO YOU WORK WITH

Dan Desmond. 25 years in sales.

Built by a seller, not a software vendor.

Seller
Carried a number
SDR leader
4 managers, up to 40 sellers
Citrix
Director of SMB Sales
Procore
3 years in construction tech
Desmond Sales Co.
Now
FAQ

Questions, answered.

Do I need a CRM already?

No. If you don't have one, we'll recommend and set up Attio or HubSpot's free CRM.

Will you replace the tools we use?

No rip-and-replace. We connect the spreadsheets and email you already rely on.

What happens on the first consultation?

A free 30-minute conversation about how you sell today and where the time goes. No pitch, no pressure.

When can we start?

We're booking engagements to begin in January 2027.

READY TO START?

Book a first consultation.

Pick a 30-minute slot that suits you. Prefer email? Write to me directly.

dan@desmondsales.ie

First consultation
30 minutes · Free · Online
  • •  How you sell today, and where the time goes
  • •  Whether a Diagnostic makes sense for you
  • •  No pitch, no pressure
Pick a Time in My Calendar